I help product teams discover what's worth building — and how to build it.
My mission is to make product decisions defensible. I turn complex, data-heavy problems into clear evidence — so teams build what matters instead of what was merely assumed.
AI accelerates the work; deciding which problem is worth solving stays human. Because AI works for you, not you for AI.
Scope and de-risk before you build. In a few focused weeks we go from the question that matters to a tested, validated prototype.
Your embedded design partner. Month by month I identify and fix the biggest conversion and retention levers — with data, user research and rapid iteration.
For complex products that need deep strategic thinking — I design the full experience, from business-model alignment to production, with measured outcomes at every step.
Understand the business model, goals and constraints first. We map value, risks and the metrics that define success — so we design for what moves the business, not what's assumed.
Talk to real users, audit the data and map the journey. We separate what's genuinely broken from what everyone believes is broken.
Frame the real problem and turn evidence into focused, testable ideas — the sharpest bets worth pursuing, not a backlog of features.
Move from low-fi to high-fidelity fast. Every screen is tied to a hypothesis and built to put in front of users quickly.
Usability sessions, A/B tests and honest data. We validate, learn and loop — until the outcome holds up in the real world.
A free 30-minute call. No pitch, no pressure — just an honest conversation about your product and whether I can help.