Programme Conversion Growth

Find what is costing you conversions — and prove the fix.

Your product is live and the traffic is there, but the numbers do not follow. I locate the drop-offs with data and user research, rebuild the steps that lose people, and test the change before it goes to everyone.

How do we do this?
“Why aren’t they converting? Where do we lose them? What do we fix first?”

Guesswork is expensive. Analytics show where the funnel leaks, research shows why it leaks there, and a tested change shows whether the fix actually works — before it ships to your whole audience.

Our conversion process
01Assess
02Fix
03Prove

01.Assess

The first stage is finding where the money leaks. Funnel analytics, session data and user interviews together show which steps lose people and why — so we work on the step that actually costs you, not the one that is easiest to change.

Funnel & analytics auditUsability reviewUser interviews
Visitors100%Product page58%−42%Add to cart31%−27%Checkout12%−19%WHERE THE FUNNEL LEAKS

02.Fix

Then we rebuild the weak steps. Every screen is tied to one conversion hypothesis, drafted quickly and checked against the evidence from the first stage. You get a clickable design you can put in front of people, not a deck.

Conversion hypothesesWireframes to hi-fiClickable prototype
BEFOREAFTER

03.Prove

A change only becomes a result once it is measured. We run the new version against the old one, watch the metric that matters and keep what wins. What we learn feeds the next round instead of disappearing into a report.

A/B test designKPI dashboardIteration loop
CONTROL VS. VARIANTAB+18%week 1week 6
Our solution

Fix the steps that cost you conversions — and know it worked

Evidence first, then design, then proof. You end up with a product that converts better and a team that can say why.

Outcome

  • A ranked list of where and why you lose people
  • The weak steps redesigned and ready to build
  • A tested result against the metric that matters
  • A loop your team can keep running without me

Perfect for

  • Live products with traffic but flat conversion
  • Teams deciding by opinion because the data is unread

Type

Sprint or ongoing retainer

Let’s work together

Ready to find out what it is costing you?

A free 30-minute call. No pitch, no pressure — just an honest look at your product, your users and whether I can help.