01.Assess
The first stage is finding where the money leaks. Funnel analytics, session data and user interviews together show which steps lose people and why — so we work on the step that actually costs you, not the one that is easiest to change.
Your product is live and the traffic is there, but the numbers do not follow. I locate the drop-offs with data and user research, rebuild the steps that lose people, and test the change before it goes to everyone.
“Why aren’t they converting? Where do we lose them? What do we fix first?”
Guesswork is expensive. Analytics show where the funnel leaks, research shows why it leaks there, and a tested change shows whether the fix actually works — before it ships to your whole audience.
The first stage is finding where the money leaks. Funnel analytics, session data and user interviews together show which steps lose people and why — so we work on the step that actually costs you, not the one that is easiest to change.
Then we rebuild the weak steps. Every screen is tied to one conversion hypothesis, drafted quickly and checked against the evidence from the first stage. You get a clickable design you can put in front of people, not a deck.
A change only becomes a result once it is measured. We run the new version against the old one, watch the metric that matters and keep what wins. What we learn feeds the next round instead of disappearing into a report.
Evidence first, then design, then proof. You end up with a product that converts better and a team that can say why.
Sprint or ongoing retainer
A free 30-minute call. No pitch, no pressure — just an honest look at your product, your users and whether I can help.