I help product teams discover what's worth building — and how to build it.
My mission is to make product decisions defensible. I turn complex, data-heavy problems into clear evidence — so teams build what matters instead of what was merely assumed.
AI accelerates the work; deciding which problem is worth solving stays human. Because AI works for you, not you for AI.
Scope and de-risk before you build. In a few focused weeks we go from the question that matters to a tested, validated prototype.
Your embedded design partner. Month by month I identify and fix the biggest conversion and retention levers — with data, user research and rapid iteration.
For complex products that need deep strategic thinking — I design the full experience, from business-model alignment to production, with measured outcomes at every step.
Kick-off workshop: business goals, user needs, success metrics and constraints defined upfront.
User interviews, analytics audit, funnel analysis. Understand what's actually broken — not what we assume.
Rapid prototyping from low-fi to pixel-perfect. Every screen tied to a conversion hypothesis.
Usability sessions, A/B tests and data review. Hard evidence before we commit to the solution.
Post-launch KPI tracking, conversion reporting and continuous optimization loops.
A free 30-minute call. No pitch, no pressure — just an honest conversation about your product and whether I can help.