Human-Centered Design for an AI-First World

My mission is to design AI-powered services that balance human needs with business goals – experiences people trust, understand, and keep using.

view my work

I am a Berlin-based AI-First, Human-Centered Designer with 18 years in user-centricity.

I turn customer insight and market evidence into clear service visions, business models, and co-created innovations — and I use AI as a daily design partner to move from brief to validated prototype in days, not weeks, with a people first attitude.

18+

Years as UX Architect

50+

Projects Shipped

37%

Website Experience

63%

Mobile Experience

WHO I WORK WITH

Builders who move fast.

🚀

Startups & Founders

Based on an idea and the need to validate it fast. I help you design an MVP that tests real assumptions, attracts early users, and makes investors confident.

📈

Growth Teams

Product-market fit is proven, but your funnel is leaking. I audit, redesign, and optimize the user flows that drive activation, retention, and revenue.

🏛️

Enterprise Transformation

Large orgs with complex service ecosystems. I map, redesign, and align digital and physical touchpoints into a coherent, conversion-optimized experience.

SERVICES

Three ways to work together.

01

Design Sprints

Idea → Strategy + Validated Prototype 

Scoped and designed for outcomes. No retainer padding — just the work that moves the needle in 10 days.

  • Human-centered discovery & user interviews
  • Jobs-to-be-done & assumption mapping
  • AI-accelerated high-fidelity prototype
  • Usability testing with 5 real users
  • Investor narrative & deck support
Start your MVP

02

Growth Design

Ongoing CRO & Product Optimization

Your embedded design partner. Month by month, I identify and fix the biggest conversion and retention leaks — using data, user research, and rapid iteration.

  • Monthly funnel audit & prioritization
  • A/B test design & analysis
  • High-fidelity prototypes & handoff
  • User interviews & analytics review
  • Weekly sync + Slack access
  • KPI dashboard & reporting
Explore Retainer

03

Strategic Product Design

End-to-End from Vision to Launch

For complex products that need deep strategic thinking. I design the full experience — from business model alignment to production-ready design system — with measurable outcomes at every stage.

  • Vision & strategy workshop
  • Service blueprint & customer journeys
  • Research, testing & iteration cycles
  • Intuitive User Experience (UX/UI)
  • Design system (Figma) + tokens
Discuss your project

HOW IT WORKS

A process designed for rapid user feedback and precision.

01

Align

Kick-off workshop: business goals, user needs, success metrics, and constraints defined upfront.

02

Discover

User interviews, analytics audit, funnel analysis. Understand what’s actually broken — not what we assume.

03

Design

Rapid prototyping from low-fi to pixel-perfect. Every screen connected to a conversion hypothesis.

04

Test

Usability sessions, A/B tests, and data review. Iterate fast until the metrics confirm the solution.

05

Measure

Post-launch KPI tracking, conversion reporting, and continuous optimization loops.

Brands & Clients

Volkswagen Group

Deutsche Bahn

ING Germany

Gieseke & Devrient

Deutsches Rotes Kreuz

Immoscout24

BMW

Native Instruments

Senatskanzlei Hamburg

DWS Investments

Deutsche Telekom

Medium Blog

LET´S BUILD SOMETHING

Ready to design a product
that actually grows?

A free 30-min call. No pitch, no pressure — just an honest conversation about your product and whether I can help.

Send me an e-mail
connect on Linkedin
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