I bring stakeholders, requirements and vision together, and move teams from assumption to a validated, shipped result — AI-accelerated.
With 18+ years in customer centricity, I bring stakeholders together, turn needs into clear requirements and a shared direction, and move teams from assumption to decision with evidence. And because I build what we decide — design systems, AI-accelerated — it actually ships.
More ideas than capacity, and none with evidence. In five stages I gather where the real opportunities are, sharpen them into problem statements, narrow to the one worth building — and put a clickable prototype in front of real people before anyone commits.
A checklist can pass while people still fail. An expert review and a WCAG audit find what breaks, testing with keyboard, screen reader and magnification proves it — and the fixes go into your components so they stay fixed.
AI and quick tools get you screens in minutes — but inconsistent, off-brand and hard to maintain. I turn that output into a real design system and set the direction and standards your team builds on — so it stays consistent, accessible and on-brand at scale.
Align on the problem, the goals and the riskiest assumption — before anything is designed.
User interviews, analytics and market signals. Understand the real need, not the assumed one.
Synthesize findings into opportunities and decide what is worth building first.
Design the path a user would really take and make it clickable and testable.
Test with real users. Leave with evidence for the build — not opinion.
A free 30-minute call. No pitch, no pressure — just an honest look at your product, your users and whether I can help.