Driving Growth through Strategic Experience Design

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I am a Berlin based digital Product & Service Designer with 18 years experience in User-Centricity.

I work with companies to find where their product loses users — and fix it. Through research, service design and sharp prioritization to to build long-term loyalty, rather than just focusing on product-centric sales.

18+

Years as UX Architect

50+

Projects Shipped

37%

Website Experience

63%

Mobile Experience

WHO I WORK WITH

Builders who move fast.

🚀

Startups & Founders

Based on an idea and the need to validate it fast. I help you design an MVP that tests real assumptions, attracts early users, and makes investors confident.

📈

Growth Teams

Product-market fit is proven, but your funnel is leaking. I audit, redesign, and optimize the user flows that drive activation, retention, and revenue.

🏛️

Enterprise Transformation

Large orgs with complex service ecosystems. I map, redesign, and align digital and physical touchpoints into a coherent, conversion-optimized experience.

SERVICES

Three ways to work together.

01

AI-Accelerated MVP Sprint

Idea → Startegy Strategy + validated prototype in 3 weeks

Scoped for speed, designed for outcomes. No retainer padding — just the work that moves the needle.

  • Human-centered discovery & user interviews
  • Jobs-to-be-Done & assumption mapping
  • AI-accelerated high-fidelity prototype
  • Usability testing with 5 real users
  • Investor narrative & deck support
Start your MVP

02

Growth Design Retainer

Ongoing CRO & product optimization

Your embedded design partner. Month by month, I identify and fix the biggest conversion and retention leaks — using data, user research, and rapid iteration.

  • Monthly funnel audit & prioritization
  • A/B test design & analysis
  • High-fidelity prototypes & handoff
  • User interviews & analytics review
  • Weekly sync + Slack access
  • KPI dashboard & reporting
Explore Retainer

03

Strategic Product Design

End-to-end from vision to launch

For complex products that need deep strategic thinking. I design the full experience — from business model alignment to production-ready design system — with measurable outcomes at every stage.

  • Vision & strategy workshop
  • Service blueprint & customer journeys
  • Research, testing & iteration cycles
  • Intuitive User Experience (UX/UI)
  • Design system (Figma) + tokens
Discuss your project

HOW IT WORKS

A process built for speed and confidence.

01

Align

Kick-off workshop: business goals, user needs, success metrics, and constraints defined upfront.

02

Discover

User interviews, analytics audit, funnel analysis. Understand what’s actually broken — not what we assume.

03

Design

Rapid prototyping from low-fi to pixel-perfect. Every screen connected to a conversion hypothesis.

04

Test

Usability sessions, A/B tests, and data review. Iterate fast until the metrics confirm the solution.

05

Measure

Post-launch KPI tracking, conversion reporting, and continuous optimization loops.

Your MVP in 3 weeks.

Yes — AI can generate a clickable prototype in minutes. But it can’t tell you which problem is worth solving, interview your users, or decide what to leave out. That judgment is what separates products that grow from prototypes that sit on a shelf.

start your mvp design sprint
Week 1
 
Human-Centered Discovery
Real user interviews, assumption mapping, Jobs-to-be-Done analysis — the strategic layer AI can’t replace.
Week 2
 
AI-Accelerated Design
Rapid prototyping with AI tools — 10× faster iteration, guided by human insight and conversion strategy.
Week 3
 
Validate with Real Users
5 moderated sessions, synthesis, final iteration — the feedback loop that transforms screens into a product-

Brands & Clients

Volkswagen Group

Deutsche Bahn

ING Germany

Gieseke & Devrient

Deutsches Rotes Kreuz

Immoscout24

BMW

Native Instruments

Senatskanzlei Hamburg

DWS Investments

Deutsche Telekom

Medium Blog

LET´S BUILD SOMETHING

Ready to design a product
that actually grows?

A free 30-min call. No pitch, no pressure — just an honest conversation about your product and whether I can help.

Send me an e-mail
connect on Linkedin
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