A designer who owns the quality: I align stakeholders, shape requirements and vision, and steer the work from assumption to a validated, shipped experience — and I build what we decide, AI-accelerated.
With 18+ years in customer centricity, I take ownership of quality end to end: I align decision-makers, turn needs into clear requirements and a vision everyone can follow, and keep teams moving from assumption to validated decision. And because I build what we decide — design systems, AI-accelerated — the vision actually ships.
The product is live, but the numbers don't follow. I find the levers that actually move conversion and retention, align the team on what to fix, and steer the change — with data, user research and disciplined iteration.
Align stakeholders and de-risk before you build. I turn the fuzzy idea into clear requirements and a shared vision, and steer you from the question that matters to a validated, tested prototype.
AI and quick tools get you screens in minutes — but inconsistent, off-brand and hard to maintain. I turn that output into a real design system and set the direction and standards your team builds on — so it stays consistent, accessible and on-brand at scale.
User-centricity and design aren't yet a reliable process. I assess your design and UX maturity and raise it — establishing the processes, standards and ownership that make good outcomes repeatable instead of accidental.
Align on the problem, the goals and the riskiest assumption — before anything is designed.
User interviews, analytics and market signals. Understand the real need, not the assumed one.
Synthesize findings into opportunities and decide what is worth building first.
Design the path a user would really take and make it clickable and testable.
Test with real users. Leave with evidence for the build — not opinion.
A free 30-minute call. No pitch, no pressure — just an honest look at your product, your users and whether I can help.