User needs from the ground up, business goals from the top down — I translate between stakeholders and design solutions that work for everyone. That changes how products get made, not just what gets made.
With 18+ years in customer centricity, I get stakeholders around one table, turn needs into testable requirements, and move teams from assumption to decision on evidence. And because I build what was decided — design systems, AI-accelerated — it actually ships.
Eliciting needs from users and stakeholders, checking them for contradictions and dependencies, specifying them in clear, testable form, and agreeing them with every party — so the team designs the right thing, not just a thing.
More ideas than capacity, and none with evidence — you want a product idea tested before anyone commits. In five stages I gather where the real opportunities are, sharpen them into problem statements, narrow to the one worth building, and put a clickable prototype in front of real people.
You ship fast but it will not scale. AI and quick tools get you screens in minutes — inconsistent, hard to use and hard to maintain. I test what people can actually complete, then embed the fixes where they stay fixed: in the components, tokens and standards your team builds on.
Align on the problem, the goals and the riskiest assumption — before anything is designed.
User interviews, analytics and market signals. Understand the real need, not the assumed one.
Synthesize findings into opportunities and decide what is worth building first.
Design the path a user would really take and make it clickable and testable.
Test with real users. Leave with evidence for the build — not opinion.
A free 30-minute call. No pitch, no pressure — just an honest look at your product, your users and whether I can help.