Specialising in User Experience Design (UX), Conversion Optimisation, Customer-Centricity and AI workflows, with a Human-First attitude.
The product is live, but the numbers don't follow. I find the levers that actually move conversion and retention — with data, user research and rapid iteration.
Scope and de-risk before you build. From the question that matters to a tested prototype — and, if you want, all the way through to launch.
Kick-off workshop: business goals, user needs, success metrics and constraints defined upfront.
User interviews, analytics audit, funnel analysis. Understand what's actually broken — not what we assume.
Rapid prototyping from low-fi to pixel-perfect. Every screen tied to a conversion hypothesis.
Usability sessions, A/B tests and data review. Hard evidence before we commit to the solution.
Post-launch KPI tracking, conversion reporting and continuous optimization loops.
A free 30-minute call. No pitch, no pressure — just an honest conversation about your product and whether I can help.