I bring stakeholders, requirements and vision together, and move teams from assumption to a validated, shipped result — AI-accelerated.
With 18+ years in customer centricity, I bring stakeholders together, turn needs into clear requirements and a shared direction, and move teams from assumption to decision with evidence. And because I build what we decide — design systems, AI-accelerated — it actually ships.
The product is live, but the numbers don't follow. I find the levers that actually move conversion and retention, align the team on what to fix, and steer the change — with data, user research and disciplined iteration.
Align stakeholders and de-risk before you build. I turn the fuzzy idea into clear requirements and a shared vision, and steer you from the question that matters to a validated, tested prototype.
AI and quick tools get you screens in minutes — but inconsistent, off-brand and hard to maintain. I turn that output into a real design system and set the direction and standards your team builds on — so it stays consistent, accessible and on-brand at scale.
Align on the problem, the goals and the riskiest assumption — before anything is designed.
User interviews, analytics and market signals. Understand the real need, not the assumed one.
Synthesize findings into opportunities and decide what is worth building first.
Design the path a user would really take and make it clickable and testable.
Test with real users. Leave with evidence for the build — not opinion.
A free 30-minute call. No pitch, no pressure — just an honest look at your product, your users and whether I can help.