I bring stakeholders, requirements and vision together, and move teams from assumption to a validated, shipped result — AI-accelerated.
With 18+ years in customer centricity, I bring stakeholders together, turn needs into clear requirements and a shared direction, and move teams from assumption to decision with evidence. And because I build what we decide — design systems, AI-accelerated — it actually ships.
Eliciting requirements from users and stakeholders, checking them for contradictions and dependencies, specifying them in testable form, and agreeing them with every party. Four activities along the IREB model, with requirements management alongside.
More ideas than capacity, and none with evidence — you want a product idea tested before anyone commits. In five stages I gather where the real opportunities are, sharpen them into problem statements, narrow to the one worth building, and put a clickable prototype in front of real people.
You ship fast but it will not scale. AI and quick tools get you screens in minutes — inconsistent, hard to use and hard to maintain. I test what people can actually complete, then embed the fixes where they stay fixed: in the components, tokens and standards your team builds on.
Align on the problem, the goals and the riskiest assumption — before anything is designed.
User interviews, analytics and market signals. Understand the real need, not the assumed one.
Synthesize findings into opportunities and decide what is worth building first.
Design the path a user would really take and make it clickable and testable.
Test with real users. Leave with evidence for the build — not opinion.
A free 30-minute call. No pitch, no pressure — just an honest look at your product, your users and whether I can help.