Digital Experience & Product Design, Berlin

My services

From requirement to shipped product

Understand

UX Research

Eliciting needs from users and stakeholders, checking them for conflicts, specifying them testably.

Stakeholder and user interviews
Testable requirements
Usability testing

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Decide

Strategy

Opportunities from evidence, sharpened into one decision and tested as a clickable prototype.

Opportunities from evidence
Prioritization by criteria
A tested prototype

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Build

Design Engineering

Fixes anchored where they stay: in the components, tokens and standards your team builds on.

Design system & tokens
Production-ready components
Usability & WCAG anchored

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Accelerate

AI

AI speeds up the building, not the deciding. The evidence still comes from real people.

Prototypes in days
AI-assisted synthesis
Tested against real tasks

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Selected work

Three out of eighteen years: a service rolled out nationally, a banking post-box rebuilt around search, and voice interaction tested at the wheel.

All case studies

Deutsches Rotes Kreuz

Anonymous peer support at school

A five-day co-creation sprint that became realtalk.help — a low-threshold, peer-supported service, launched nationally.

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ING Germany

The mobile post-box, rebuilt

Search, filter and a rebuilt information architecture that cut support calls and brought mobile to parity with the web.

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Volkswagen × Microsoft

Voice-first productivity in the car

A ten-day sprint that prototyped hands-free, eyes-on-road interaction — and tested it in real driving conditions.

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End-to-End Customer Centricity

01

Frame

Align on the problem, the goals and the riskiest assumption — before anything is designed.

02

Discover

User interviews, analytics and market signals. Understand the real need, not the assumed one.

03

Define

Synthesize findings into opportunities and decide what is worth building first.

04

Prototype

Design the path a user would really take and make it clickable and testable.

05

Validate

Test with real users. Leave with evidence for the build — not opinion.

I’m a Berlin-based Experience & Service Designer who turns complex problems into products customers actually want.

With 18+ years in customer centricity, I get stakeholders around one table, turn needs into testable requirements, and move teams from assumption to decision on evidence. And because I build what was decided — design systems, AI-accelerated — it actually ships.

Selected clients from 18 years