18 years designing business applications and digital experiences — from research to a shipped, consistent, accessible system. I combine human-centered design with AI-assisted design engineering, so teams move fast without losing brand or quality.
Research, journey mapping, prototyping and usability testing that turn assumptions into evidence — before you build.
Audit, CRO and A/B testing to find what costs conversions and prove the fix with data, not opinion.
Turning fast prototypes into scalable, on-brand design systems: tokens, components, WCAG accessibility, dev-ready handover.
A short, no-pressure intro call — an honest look at your product, your system and where I can add the most.